COMPANY PROFILE

EPI-USE Labs is a software development company that where in need of a complete brand repositioning. The aim of this project was to design and develop a modern differentiated branding strategy and visual identity that would resonate with their respective target audiences, capture the brand ethos, and establish a strong brand presence within the industry.

COLOUR PALETTE

The colour palette consists of the primary colour yellow, three shades of grey, and black.

PATTERNS & TEXTURES

8 bit icons and geometric patterns can be applied to the brand to give it a quirky tone.

TYPOGRAPHY

Body Copy: Helvetica Regular

BRAND APPLICATION