EDIT by Ahmed Seddiqi showcases a dynamic curation of lifestyle watches and accessories for every occasion. The new concept is the ultimate destination to find on-trend options for your perfect timepiece or accessory. With a portfolio encompassing over 20 brands, they offer the latest trends and a diverse array of styles catering to the modern consumer.

With EDITs main target audience being Gen Z. We wanted to present them with a new take on Valentine’s Day that speaks to their self-expression in ways that distance them from the clichés.

Censoring is often used to blur out any element in the overall context that isn’t fitting, we decided to use this feature on cliché Valentine’s Day presents that no longer have a place in the Gen Z world – a world where EDIT makes for the perfect gifting destination.

AGENCY : GREY DUBAI