Forward-thinking UK company KultraLab developed a patented skills diagnostics tool, called the Behavioural Change Blueprint, to help managers and retail staff build the skills and behaviours required for the future consumer workforce. The company  found a way to fuse behavioural science and AI-technology to improve workforce performance.

Once this diagnostics tool was ready, KultraLab turned to Clockwork to help them launch this innovative product and re-introduce clients and investors to their industry-disrupting offering.

A key element in their brand refresh would be the development of a signature and stand-out brand identity and website.

The immersive website, with its dark and edgy layouts and warm colour accents used for optimum impact in headlines or calls to action, takes users on a journey through KultraLab’s process, solutions, and ground-breaking Behavioural Change Blueprint. This helps establish the brand as something different – something users might not have seen before. The swarm-inspired graphics link back to the power of AI, and there’s opportunity for a user to play with interactive elements with the cursor as they scroll. The call-to-action buttons are bold and sharp. Every element on these pages contributes to making the experience immersive and engaging.

AGENCY : CLOCKWORK